Privacy Policy

Piazza Smart Ltd - Privacy Policy

Effective Date: July 14, 2026
Data Controller: Piazza Smart Ltd (Company No. 12992735)
Registered Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom

Your Privacy, Protected.

We believe in transparency and care. Here is exactly how we handle your data to keep our community safe and our platform running smoothly.

1. What We Collect

We only collect what is necessary to process your orders, maintain platform security, and improve your experience. This includes:

  • Identity & Contact Data: Name, email, and shipping/billing address.
  • Transaction Data: Order details, payment confirmations, and dispute records. (Note: Full payment card details are collected and stored securely by our payment processor; card data never touches our servers).
  • Technical Data: IP address, device information, and cookie identifiers via our technology partner, Sharetribe.

2. How We Use It & Our Legal Basis

We process your data under UK GDPR based on:

  • Performance of a Contract: To fulfill purchases, manage your account, and process payments.
  • Legitimate Interests: To prevent fraud, ensure platform security, and improve our services.
  • Legal Obligation: To comply with UK tax, accounting, and consumer protection laws.

3. How We Share It

We do not sell your data. We only share it with trusted, GDPR-compliant third-party processors essential to our operation:

  • Sharetribe Oy (Finland): Our technology platform provider.
  • Stripe Inc (USA): Our payment processor.

Data transfers outside the UK are protected by appropriate safeguards, including the UK International Data Transfer Addendum. We may also disclose data if strictly required by law or regulatory authorities.

4. How Long We Keep It

We retain your personal data only as long as necessary. To comply with UK tax, accounting, and limitation laws, we retain account and transaction records for 6 years after your last active use or transaction date. Marketing data is retained only until you withdraw consent.

5. Your Rights

Under UK GDPR, you have the right to:

  • Request access to, update, or delete your personal data.
  • Restrict processing or object to certain uses of your data.
  • Request human review of any automated decision (such as AI-assisted listing optimization or support routing) that significantly affects you.

To exercise these rights, or to withdraw consent, simply contact us.

6. Contact Us

For any privacy-related questions, data requests, or concerns:
Email: support@piazzasmart.com
Registered Address: Piazza Smart Ltd, 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.